Minute Maths

1. Introduction

Welcome to Minute-Maths ("we," "us," "our"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, why we collect it, and how you can exercise your rights.

2. Data We Collect

a. Information You Provide Directly

• Account & Profile Data: Name, email address, password when you register or subscribe.
• Communications: Any messages, feedback or support requests you send us.

b. Information We Collect Automatically

• Usage Data: Pages visited, time spent, interactions with exercises and quizzes.
• Device & Technical Data: IP address, browser type/version, device identifiers, operating system, and referrer URL.
• Cookies & Tracking: See Section 5 below.

3. How We Use Your Data

¹ Our legitimate interests include ensuring the security, stability and improvement of our services.

4. Legal Basis for Processing

• Consent: For sending newsletters, marketing emails and non-essential cookies.
• Contract: Where processing is necessary to fulfill your requests (e.g., account setup).
• Legitimate Interests: For site analytics, fraud prevention and product development, balanced against your rights.

5. Cookies & Tracking Technologies

We use cookies and similar tools to operate the site and understand usage patterns:

• Essential Cookies: Required for core functionality (e.g., login, cart).
• Analytics Cookies: Google Analytics to analyze traffic (see Google's Privacy Policy).
• Marketing Cookies: Used to deliver targeted ads via partners such as Facebook and Google Ads.

You can manage your cookie preferences via our cookie banner or through your browser settings. Turning off certain cookies may affect site functionality.

6. Third-Party Sharing

We share personal data only with service providers who help us operate:

All providers are bound by contract to use your data only as instructed and to maintain strict security.

7. Data Retention & Deletion

• Account Data: Retained while your account is active, plus 2 years after last login.
• Support Tickets & Communications: Retained for 1 year after resolution.
• Analytics Data: Aggregated and retained for up to 3 years.

To request deletion of your data, email us at privacy@minute-maths.com. We will verify your identity and respond within one month.

8. Your Rights

Under GDPR/UK-GDPR (and similar laws), you have the right to:

• Access your personal data
• Rectify inaccurate information
• Erase your data ("right to be forgotten")
• Restrict processing in certain cases
• Data Portability to receive a copy in a structured format
• Object to processing based on legitimate interests
• Withdraw Consent at any time for marketing and cookies

To exercise these rights, contact us at privacy@minute-maths.com. We aim to respond within one month.

9. Security Measures

We implement appropriate technical and organizational measures, including SSL/TLS encryption, access controls, intrusion detection and regular security reviews to safeguard your data.

In the event of a data breach, we will notify affected users and the relevant supervisory authority within 72 hours, where required by law.

10. International Transfers

If we transfer your data outside the UK/EU, we rely on:

• Adequacy Decisions (e.g., to countries deemed safe by the UK/EU), or
• Standard Contractual Clauses approved by the UK/EU Commission.

11. Children's Privacy

Minute-Maths is not intended for children under 13 years old. We do not knowingly collect data from minors. If you believe we have inadvertently collected a child's information, please contact us to request deletion.

12. California & Other Local Laws

If you are a resident of California, you may also have rights under the CCPA/CPRA, including the right to know, delete and opt out of the sale of your personal information. To learn more or exercise these rights, email privacy@minute-maths.com.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will:

• Post the new "Last updated" date at the top.
• Notify you by email or via a site banner if changes are material.

14. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact:
Email: privacy@minute-maths.com